Our mission

Basically...

Australians Are Being Shafted

Quality of life shouldn't come at an exorbitant price. The big corporations are posting record profits while artificially surging prices, and the government, as usual, are pretending to care but in reality are benefiting from their state-sponsored monopolies. We're all tired of overpaying for essential items, so we're here to make a stance.

Our Brisbane-based startup is dedicated to setting a new standard for high-quality budget for the everyday Aussie. Men's underwear is just the beginning; we plan on expanding into all areas of clothing, and eventually into other retail sectors. Join our cause today to assist the Sidestep brand in becoming a household name with a clear reputation: Unparalleled quality without breaking the bank.

Experience the luxury of custom-designed underwear at a fraction of the cost, priced at just $15 per pair, which includes FREE Australia-wide shipping. We're also proud to soon offer FREE next-day shipping to many Brisbane suburbs, so you can get enjoy the comfort without the wait.

Pre-orders are open for our Day One pairs. This is a fully-refundable pre-order to aid in expanding our operations. All Day One founders will receive exclusive lifetime benefits, as soon as our operations are streamlined.

Join us in our mission for affordable quality for all at sidestep.net.au 

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If you can help our brand reach more Aussies, contact us at marketing@sidestep.net.au

Word-of-mouth is more powerful than you think. Refer friends and family to help us give the best possible price and customer experience.